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Cabela’s ColorPhase Technology

Who doesn’t love camo? The good folks over at KitUp! this morning had a great write up on a new camo technology from Cabela’s called ColorPhase.

Unfortunately, camouflage can get pretty expensive and, if you hunt multiple types of game in different seasons of the year, your wallet will quickly feel the effects of your obsession with the outdoors. Cabela’s has a plan to remedy your need for multiple articles of camouflage and help your budget with one quick dose – and I wonder how this might impact things from a tactical perspective.

Cabela’s has launched their line of camouflage, ColorPhase, which is a rapid-change, temperature activated dye that alters the appearance of the fabric as the temperature rises or falls. The camouflage is currently available in Cabela’s Zonz Woodlands Warm and Cold Phase and Western Warm and Cold Phase patterns (seen below).


You can read more here.

I don’t know about you, but I think this technology looks pretty awesome. Even if you aren’t crazy about the Cabela’s patterns, think about this technology in your favorite pattern and how much more effective one pattern would be with the ability to change based on the season (ambient temperature).

Could be a game changer.

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5 Responses to Cabela’s ColorPhase Technology

  1. Brad August 9, 2013 at 3:34 pm #

    I watched the video on Cabelas website and am curious about this technology. In the video the demonstrator uses his hand to change the colors. If thats the case, wouldn’t just wearing it cause it to go green? It will be interesting to see the reviews once it has been out for a while, not to mention how long it will last, how many washings before it stops changing?

    • Brandon August 10, 2013 at 1:56 pm #

      Agreed, all valid questions. I guess we won’t know until we give it a try.

  2. Uncle Kenny August 10, 2013 at 10:07 am #

    I have been looking at this … It would be nice if more of it were available in ready-made.

    Is Cabela’s stuff a gimmick? I can’t tell, but they sent out a really nice catalog piece dedicated to the stuff. (Of course, they also send me a 2″ thick hardbound catalog twice a year, so their marketing generally spares no expense.) I suppose it’s too much to expect them to produce an urban camo pattern.

    Here in South Texas, the phases need to be “hot” and “hotter”.

    • Brandon August 10, 2013 at 1:58 pm #

      I hope the technology is sound and it gets migrated to other patterns as well. I’m gonna get some in and give a go.

  3. Jim August 11, 2013 at 9:57 pm #

    So what happens when it warms. I your the woods on the East Coast with dead leaves and your a vibrant green. May not bother the deer much but in a tactical situation you will stick out like a sore thumb. My brother and I experimented in the winter in hard woods and found that in dense woods wearing light gray sweater and faded blue jeans we virtually disappeared.